THE 17 BEST FASHION AD CAMPAIGNS OF 2017
These days, ad campaigns are much more than a simple marketing exercise for fashion brands; when done right, they can provide consumers and followers with months of inspirational content. Take Alexander Wang's spring and fall campaigns for example: With a weeks-long rollout and dozens of unique images, fans of the label were treated to brand new photos of the Wang Squad that kept buzz going long after the collections hit stores. (Wang also turned the campaign into a merch opportunity, selling rolling papers, shot glasses, ash trays, lighters and more printed with the imagery by Juergen Teller.)
Another legacy house that's upped the ante on the campaign front is Gucci, as Alessandro Michele and co. use their seasonal shoots as the chance to tell fantastic stories, incorporating the likes of aliens, wild animals, historic landmarks and eccentric casts of characters to do so. Similarly, Dolce & Gabbana has committed to a rotating cast of millennials over the past year, capturing the hijinks of their young, attractive brand ambassadors around the house's native Italy for impressive spreads that lit up our Instagram feeds for weeks.