Stuart Weitzman's new look: the label welcomes a new creative director
There was change afoot, so to speak, at Stuart Weitzman’s New York fashion week presentation, where new creative director Giovanni Morelli showed a full line-up of shoes and, for the first time in the brand’s history, handbags.
During a cocktail party at The Pool restaurant, inside an architectural icon-Mies van der Rohe’s Seagram Building-Morelli laid out his own plans as now architect of the brand’s future after Wetizman stepped down from his namesake label in 2017 after 25 years. The Tapestry, Inc (formerly Coach) owned brand, has had global expansion in its sights since its was acquired by the parent company in 2015, with commercial campaigns fronted by blue chip names including Gisele Bündchen, Kate Moss and Gigi Hadid to date.
So what does it look like right now? There were more boots of the ilk Wetizman fans know and love, block heeled suede creations favoured by ambassador Hadid, and party-ready sandals, though this time with an emphasis on combat and lace-up styles for the former, and sculptural metal hardware detailing on the latter. Fur-covered slippers in pastel and jewel tones and bow-embellished stilettos made more of statement than the brand is traditionally known for.
Joining the label in May last year, the prolific creative, had a multitude of
new ideas that signalled a new course. Most notably through the addition of
bags, and a change in the label’s signature colour for branding: to a shade
Morelli calls ‘blue violet’. “They have to stand alone as a category,” Morelli
said of the bags that were structured and came in sizes from mini to oversized,
riffing on the shape of a shoe box. “I wanted to do something that is relevant
for a brand that has never had bags.”Read more at: