PYER MOSS DEBUTS REEBOK COLLABORATION COLLECTION AT NEW YORK FASHION WEEK
Following the announcement of Reebok linking up with Pyer Moss and its founder Kerby Jean-Raymond in November, the already-buzzy collaboration finally made its debut at New York Fashion Week on Saturday night with a memorable, moving runway show.
A choir took the stage to perform music curated by Raphael Saadiq, including tracks by Kendrick Lamar, Gil Scott-Heron, Boris Gardiner, Lalah Hathaway, Bruce Springsteen and Saadiq's own "Skyy (Can You Feel Me?)." It was the perfect musical backdrop for Jean-Raymond's Fall 2018 collection titled "American, Also," inspired by 19th-century Black cowboys and featuring his first foray into women's wear.
"The collection is the beginning of our journey in telling the story of underrepresented groups of Americans. We're starting the conversation and this new direction for the brand by first speaking about the original American cowboy," said Jean-Raymond in an official statement provided by Reebok. "The phrase cowboy, which was meant to be demeaning and derogatory is being re-seen as regal and spiritual. Our hope is to continue to challenge traditional narratives of minority groups in this country and tell uplifting stories within our work, which encourage inclusion."