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Fashion's most powerful

Fashion's most powerful names come together to raise awareness about violence against women

If men were to imagine their lives lived as the females they might have been, could the prevalence of violence against girls and women be reduced?

That is premise upon which this year’s Kering Foundation’s 6th annual White Ribbon For Women campaign is based.

One in three girls and women are victims of violence and the Kering Foundation have enlisted emblematic creative directors including Gucci's Alessandro Michele, Stella McCartney, Christopher Kane, Joseph Altuzarra and Salma Hayek Pinault to break the silence about gender related abuse.

Alessandro Michele, creative director of Gucci, imagines what his life might have been like as 'Camilla' in an effort to raise awareness among Generation Z about the threat of violence faced by women.

“There should be no boundaries, no hierarchy, no violence. Men and women are equal,” says Michele.

In a series of short films influencers, like Michele, imagine their lives from the perspective of her to encourage participation in the #ICouldHaveBeen movement in hope of reducing the violence experience by girls and women.

“Being born a girl should not equate to a higher risk of violence. Yet, unfortunately, it is the case in our world today. We all could have been born a girl, we all must take on this combat. A combat I am proud to confront together with the Kering Foundation, our Houses and their designers via our sixth annual White Ribbon For Women campaign,” says François-Henri Pinault, Chairman & CEO of Kering, and Chairman of the Kering Foundation.

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