Nadja Swarovski on Empowering Women, the Industry at the Fashion Awards
This year’s Fashion Awards ceremony puts the spotlight on female creatives, from Stella McCartney, to Donatella Versace, Pat McGrath and Maria Grazia Chiuri — but that wasn’t part of a grand plan.
“We are awarding really amazing people — and they happen to be women,” said Nadja Swarovski, a member of the Swarovskiexecutive board who has been working alongside the British Fashion Council on the annual ceremony for eight years. “We are not discriminatory at all.”
The Swarovski Award for Positive Change, an accolade introduced last year that recognizes industry professionals who contribute to sustainability and culture, was given to Dior’s Maria Grazia Chiuri in honor of what she has achieved since taking the helm as the house’s first female artistic director.
“She has a really strong point of view, great associations with craft and the way she has expressed herself in the arena of feminism,” said Swarovski, adding that it is important to celebrate these women as role models at a time “when our governments cannot be a role model for us.”
Swarovski said she believes the Fashion Awards coincide with a moment of female empowerment.
“Women are speaking up, and that is why we chose Bianca Jagger to give the award to Maria Grazia. Bianca is a style icon, she has such a strong voice in the area of female empowerment, and she’s a humanitarian, so we are connecting the dots. I can only tell you that Bianca is very excited about what is happening, because sometimes in the past, she used to be that lonely voice out there. Because of recent events, more women will speak up and more women’s voices will be heard. That has also lead a lot of us mothers to raise our daughters differently and to raise them with self-confidence.”