WHAT MAKES A FASHION COLLABORATION WORK
With an all-star lineup, 2017 ComplexCon drew crowds and lines that rivaled many of the hyped drops that panelists spent the weekend discussing. After a day and a half spent waiting in lines, cutting through lines and walking by lines, I closed out my trip to Long Beach, Calif. with the festival's Art of the Collab panel. Even with my press bracelet, I waited in, yes, yet another impressively long line, but it was with good reason: Jeff Staple of Staple Design assembled a dream team of a panel that included modern-day Renaissance man André 3000, the godfather of collaborations Hiroshi Fujiwara, Colette's Sarah Andelman and Adidas Vice President of Global Entertainment and Influencer Marketing, Jon Wexler.
While each panelist had expertise in a different area in the world of product collaborations, the group came together to shed light on what makes for a perfect design partnership — something Wexler likened to Reese's Peanut Butter Cups: "When you get the two things that go together the right way, you make history." Read on for the key takeaways.